3 Essential Things to Understand from Website User Behaviour

If utilized correctly, website user behaviour can provide a cue for enhancing the user experience. Enterprises should undertake steps to learn from the analysis and accordingly improvise the interface. Listed below are three aspects which one can learn from website user behaviour: 

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1. Writing content as per the Reading Pattern
Studies reveal that viewers don’t read the entire text on the page rather they simply skim through the content, particularly, in an F-shaped pattern. They start by reading the first two lines of the content, then, they gradually go down the page, but not far across, and finally scan through the left hand size of the page, focusing on the start of each paragraph. Considering this F- shaped pattern, one may take a few measures to increase the effectiveness of the text, such as, giving the key information in the headline & first two paragraphs, and using content-specific keywords at the start of each paragraph, headline, or sub-heading. For expert advice, one may get in touch with a reliable website designing company in Dubai.  

2. Placement of Banners on the Web Pages

Since users become habituated to seeing advertising pop ups, they barely notice the banners on the page. There are several methods of improving the visibility of banners, such as, placing them on the top left corner of the page, blending them with the colour scheme of the website, and incorporating plenty of text. One should avoid the use of slogans, images, and vibrant hues; rather, it is best to let the banners merge with the overall style and feel of the interface. For more tips in this domain, one may consider availing the services of a website designing company in Dubai, such as, WS Centre, which has a rich talent pool of designers, developers, and other professionals.  

3. Collect Actual Feedback

The way an audience interacts with the interface may be far different from the perceptions of the company. For enhancing the productivity of the interface, it is best to take an actual feedback from customers.

With the assistance of a web designing company Dubai, one may conduct tests to analyse user behaviour and accordingly design a website to maximize conversions. Here are 5 Simple and Effective Tips for Conducting A/B Testing.

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